The online market for toys is intense. Kantar Retail projects that digital's share will abound to 28 percent past 2021. With more than than half of all U.S. due east-commerce sales taking identify on Amazon, ensuring that your brand is properly portrayed and controlled on Amazon is condign more and more of import.

When used correctly, the Amazon Make Registry offers a robust appliance that enable yous to more than accurately represent and protect your brand.

What is Amazon Make Registry?

The Brand Registry program identifies brands and their owners to Amazon, while also providing tools that allow brand owners to protect their trademarks. This helps meliorate the buying experience for customers past protecting confronting counterfeiters and hijackers, and creates personalized brand pages known as storefronts.

Benefits of Amazon Brand Registry

The registry has many valuable benefits for toy brands:

  1. Ability to upload product videos aslope product images
  2. Access to Amazon Headline Search Ads
  3. Admission to the Amazon Early Reviewer Program
  4. Allows for brand registry and sole ownership of the Buy Box for it
  5. Make Registry uses predictive protection that attempts to ID and remove potential bad listings from hijackers or counterfeiters
  6. Custom brand stores
  7. Easy reporting and removal of hijackers and counterfeiters, with a dedicated Amazon team for submitting IP infringement claims
  8. Exclusive access to Enhanced Brand Content for more than adult production descriptions
  9. Increased control over listing content, including product titles, details, and images; ASINs; and reducing matching errors during the listing process
  10. Product pages with new designs and customizable details
  11. Creates unique Amazon URLs for your brand

Do good to Toy Brands

A growing business concern that toy brands bargain with on Amazon is competing against your ain distributors, also every bit other sellers. In order to provide consumers with unified brand experience and ensure that they are ownership from you (or an authorized reseller), yous need to win the Purchase Box.

What is the Buy Box?

amazon-buy-box-example

If multiple resellers or even Amazon are all selling the same production on Amazon, this creates a competition to win the Buy Box. The winner of the Buy Box, which rotates among eligible sellers based on Amazon'due south algorithm, gets the majority of sales of the product when a client clicks on "Buy Now" or "Add to Cart". The Buy Box winner gets even more of the sales on mobile, due to the Amazon'south mobile UX design.

Make Registry Helps You Win the Buy Box

If your brand is registered under the Amazon Make Registry programme, then only y'all can list products for sale nether your brand. This finer locks other sellers out of trying to sell using your brands listing.

It'due south of import to note that if you've already made an understanding with Amazon as a vendor, and then yous tin't lock Amazon out of selling the aforementioned product.

Subject to the terms of your distribution agreements, this is a valuable solution to the common effect of having a distributor selling your toy to a brick-and-mortar entity. Peculiarly one that is then turning around and selling one-half its gild on Amazon. You can go the exclusive make-registered Amazon seller for that item.

Amazon Storefronts

amazon-storefront-example

Some other dandy benefit for toy brands is the ability to gear up a custom shop for your brand.

Call up of it as your personal online bazaar inside Amazon. By creating a custom Amazon storefront you are able to evidence off all your products in their best light. You lot are also able to create an immersive experience that conveys the story of your brand, developing client loyalty, and driving sales.

Registering a Toy Make

Toy brands eligible for brand registry must take an active registered trademark in each state where they wish to enroll. The brand trademark must exist in the grade of a text-based marking or an image-based mark with words, letters, or numbers.

There are slightly different requirements for each country. Exist sure to read the total guidelines, and exist compliant before proceeding to sign up.

You'll likewise need to be able to prove you are the owner (or an authorized amanuensis) of the trademark, and have an Amazon seller account.

To apply for Amazon Brand Registry, you can enroll here.

If you lot're an Amazon toy brand looking to increment sales and separate from the pack, in that location's no ameliorate place to start than Amazon Make Registry. For more detailed information, check out our ultimate guide here.

This article is written by the JudoLaunch team. JudoLaunch is a team of self-described Amazon experts that provide software and service solutions to assistance Amazon sellers striking their revenue goals. To acquire more well-nigh JudoLaunch, or  asking a complimentary opportunity analysis with ane of its Amazon experts, email hello@judolaunch.com.